Our ideal client is doing something like…

• Crowdfunding for a deeply impactful indie project.

• Planning a marketing campaign for their BIPOC, queer, disabled, or woman owned company or cause.

• Getting the word out about a product or service they’re ready to take the leap to do full time.

• Building something in reality they only dreamt of.

We may live in an individualist society, but your work life does NOT need to reflect that. You deserve to be supported.

The world of marketing is changing every day, and while it’s true that you have a fresh product and client pool with unique needs that will become clear with time plus trial and error, starting with an adaptable media plan will help you make fewer mistakes and free you up to focus on the other moving parts of your business.

As part of this package, you’ll get:

• a SWOT audit of your current brand kit (logo and submarks, color palette, font heirarchy, elements, and mock ups) measuring for completion, evergreen vs trending elements; clarity; and a general roll out plan for edits as needed in a way that doesn’t shock your audience or break the bank.

• A style guide for social media posts, photography, and copy.

  • Instagram template for slide decks

  • Instagram template for reels

  • Instagram criterial for trend participation

  • Instagram template for stories

  • Facebook post template

  • LinkedIn post template

  • Style guide for photographers to use to ensure brand consistency (and to apply to stock photos).

  • Style guides for written content to create and maintain a strong, unified brand voice in emails, print media, and social media.

  • Keyword research and recommendations for keyword density.

• Capacity building templates* such as:

  • social media intern job description

  • social media manager job description

  • permission slips for minor participation

  • photo releases for 18+ participation

  • collaborator agreements

    *final product recommended to be reviewed by lawyer before use, we are not lawyers.

• Campaign template to answer the question of how frequently to post for each offering, to be reassessed each quarter.

• Criteria for active quarterly campaigns.

• 1 page annual strategic plan overview.

• Quarter 3 strategic plan overview.